I’m Strong To The Finish, Cause I Eats Me… Protein

Part three in the Starting From Scratch series, comin’ at ya!

The first rule of Strong Tower Nutrition was, eat your breakfast. The second rule of Strong Tower Nutrition was, eat your fruits and veggies.

So, what’s the third rule?

Eat your protein.

No, hold on. Before you go getting pictures of over-swole people who can’t touch their own shoulder throwing scoops of protein powder into their mouths, let me try and reframe protein for you.

I’m not asking you go buy a tub of protein power and have a shake for breakfast, a shake for lunch, and a sensible dinner.

What I’m asking you to do is, with every meal, find a protein source in your fridge or pantry, and eat it.

Like, that’s all.

“What protein?” Don’t care.

“How much?” Irrelevant at the moment.

Grab a protein. Eat it. Give yourself the highest of fives. Kick some butt.

I’ll give you a few reasons why. Because, if you’re like me, you need to know why.

Why Protein?

The first reason is exactly the same as the reason behind eating breakfast and eating fruit and veggies. It leaves less volume for poorer food choices. Actually, because protein is usually more dense that fruit or veggie you will feel even more full. More good choices leave less room for poor choices. Boom. Math.

The second reason is that protein will help you in and out of the gym. By promoting lean muscle building and repair, you’ll have better workouts and be able to do just about anything else the day throws at you. Need to pick up that huge box? You can do that. How about move that big honking thingy over there? Not a problem. What? You want me to put this on the top shelf for you? On it.

Third, protein not only builds lean muscle, it prevents to loss of mass and function in that same lean muscle as you age. Keeping your muscles fed with protein not only benefits you now but in 30, 40, 50 years from now too.

Notice I wrote “lean muscle” and not bulk. I’m going to make this statement as plane and direct as possible:


I feel better now. Sorry for yelling.

But seriously, friends. If that’s all it took to get jakked, I’d sit at home drinking protein shakes all day. Thankfully that is not the case at all. In order to get bulky you need to train and eat in a very specific way. Just lifting weights and just getting protein at every meal and snack will never be enough to get bulky.

Simple and Effective

So there ya have it. The third and final piece of my nutrition framework if I were to start from scratch.

Is this exhaustive? Absolutely not.

Is it significantly better than the average American diet, enough to keep you out the 70% of American’s that are obese, and SIGNIFICANTLY lower your risk of preventable metabolic disease death? Abso-freaking-lutely.

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